Public Relations & Social Management
Mint House believes in strategically segmenting the important publics with which your organization interacts. A unique communications strategy must be defined and executed for each relationship. Every company must take the responsibility of creating the message to differentiate their products and services.
Beretta’s success was creating a firestorm in the media from American gun manufacturers. Obtaining the handgun contract for U.S. armed forces, the Connecticut State Police, and the Texas Rangers contracts within the same year contributed to the need for a strategic approach to this potential communication crisis.
In order to control the content of the message, we declined an invitation from the popular 60 Minutes TV news program and decided to take the message straight to the gun industry and the buying public. In twelve months, we obtained 14 magazine covers and over 450 pages of articles all featuring Beretta products and the complete Beretta story. The furor died quickly as the coverage accurately described how every American gun manufacturer was bidding on major contracts in every country of the world, no different than Beretta.
Mint House can help you with your most demanding communications challenge.
Emergency One is a leading manufacturer of fire rescue vehicles. They have a long history of innovation and a commitment to supporting first responders. It is often important to recognize opportunities for brand awareness by doing the right thing.
A few days after the attack on the twin towers, the media reported the number of fire trucks and other rescue vehicles that were destroyed in their attempt to save lives. Mint House met with the Emergency One executives and suggested that they provide, at no charge, a new fire truck to the City of New York. With approval, Mint House went to work to arrange all of the details.
We held the presentation of the new truck at the New York Stock Exchange with the top executive from Emergency One, the New York City Fire Chief, and the president of the New York Stock Exchange ringing the closing bell on national TV outlets. There were live television broadcasts during the outside presentation followed by interviews with CNBC, Bloomberg News, Wall Street Journal, etc. This was completed, including the delivery of the fire truck, within ten days of conception.
The Coates Golf Championship was the first LPGA event of the year in both 2015 and 2016. Mint House was charged with developing and implementing a complete social media plan to create awareness and drive attendance to this event, the first held in Central Florida.
Mint House communications and event management were able to create a collection of spectacular additional events to coincide with the tournament, including Girls Golf clinics and the Opening Night Gala and Pro-Am Party, which was attended by John Travolta and Kelly Preston. An LPGA tournament usually has approximately 25,000 people attending the event as a total over the four days. The Coates Golf Championship, in its inaugural year drew over 80,000 attendees setting LPGA records. Media coverage was extensive both locally and nationally with the local community gaining $20 million dollars spent in local restaurants and hotels.