Mint House views all copywriting as a strategic exercise. Words are important. Whether it is a press release, an article, a brochure, technical data, or the financial rigor of an annual report, getting the message right is what matters.
Mint House has written a lot of copy for Techtronic Industries, a $7 billion dollar organization based in Hong Kong. Though you may not know of TTI, you would recognize their global brands: Milwaukee Power Tool, Hoover Vacuums, Ryobi Tools, Oreck Vacuums and seven more.
Mint House works with the corporate headquarters. We have written their Annual Report for the last 17 years, winning Best Written Annual Report in all of Asia twice and never placing below Honorable Mention for writing. We also write the copy for their website and any key acquisition announcements. We are also engaged for strategic work which aids in writing the Chairman’s and CEO’s statements for both the Annual and Interim Reports.
Berol is most well known for their Prismacolor brand of colored art pencils. In addition to inventing the cassette/mechanical pencil and double-ended art markers, the Berol company has been creating premium writing and art instruments since 1938.
Mint House works to establish excellent working relationships with all media outlets including electronic and print for each client we engage. In Berol’s case, we were able to completely write the articles for their important trade publications highlighting the unique benefits and innovations. We also helped create and monitor their nationwide student art contest using Prismacolor Art Pencils in which the winner’s submission is featured on the cover of Artist’s Magazine.