Knowledge is the key to success. Mint House has long used both qualitative and quantitative research in helping our clients make the tough decisions. Our strategic research process helps define the important parameters in order to obtain the very best unbiased data.
Zoo Tampa, formally the Lowry Park Zoo of Tampa, hired Mint House to conduct strategic planning and ongoing business consulting. Early in the process, we discovered that we did not have enough information about the market in general and the customers specifically. We designed a survey, initially for customers with annual passes, to further understand why they were member, what they liked and disliked about the zoo, and their overall awareness of the many activities and programs offered by the zoo.
The results revealed opportunities for better communication and a new direction for marketing in both content and geographic location. The zoo consequently established a quarterly research program to better stay abreast of the needs of their existing and potential customers.
Based in Ocala, Florida, Seminole Feed is one of the largest grain producers for horses in the southeast. Mint House conducted strategic planning sessions with Seminole Feed for over a decade and the executive team charged us with determining whether they should keep their three retail stores or sell them. At the beginning of the project, they were producing less than 1% ROI.
Mint House began a complete analysis of each store including location, size, volume of sales, staffing, and total inventory. After three months, we presented our findings and received approval to move ahead with the major changes. One year later, the stores were above 19% ROI and still growing.
The mineral additive division of US Sugar produces a variety of additive products for cattle, including dairy cows throughout Southeastern United States. Mint House was hired to investigate the number of dairy farms and cattle farms in Florida and the associated trend of either growth or decline. As more and more farms were being sold for housing developers, it was becoming apparent that they needed better information in order to adequately predict production.
In addition to the total farms, we analysed the total number of cattle and dairy cows on an annual basis since the number of farms could decline the stock numbers could be increasing. We were also able to follow the location trends of the major farms to better adjust for delivery schedules and its frequency.