BRANDING & CONTENT
Mint House started with a blank page with Coates Golf, a new company with a mission to change the women’s golf equipment market.
Our strategy was to merge luxury with performance matching women’s appreciation of style and their desire to be taken seriously as athletes. We created the antelope icon, the only species where the females also grow antlers, as a symbol for equality in the game of golf.
The mix included :30 and :60 second television ads, video excerpts for social media, collateral materials, website design and construction, trade show booth design, and a host of public relations activities. We hosted a media day with over 200 attendees building excitement and anticipation for this major introduction.
Mint House also provided all communication efforts, website design and development, brand concepts, and content creation including product and lifestyle film and photography.
ClosetMaid is the number one brand for home storage and organization products. They engaged Mint House to refresh their product package design. We built several sets of closets in our 20,000 square foot facility for several days of new high quality photography. We efficiently moved from set to set for a unique variety of bedroom closet environments. Separate teams were staging new venues while one set was being photographed.
ClosetMaid has been a loyal client for over twenty years utilizing our strategic planning, research, film production, and public relations services.
Banking on Community
Banking On Community is a new approach for helping smaller community banks compete in a very competitive market. The video targets three customer segments that are the foundation for community bank funding. The strategic difference in the process is that each community bank purchases a 100 mile territory based on their limited number of branches for a small fee. The high end film production is paid for by selling multiple territories.
Mint House wrote, filmed, and directed the project. We are now charged with marketing the concept nationwide.